The chief objective is to enhance the value of PDO and PGI deli meats in the Japanese market. Although the history of pork consumption in Japan is relatively brief (the deli meat market has become very popular in the last 30 years), Japan now occupies the sixth position in the world in terms of total consumption of pork, with large quantities imported also from Italy. In fact, according to the data of 2016, exports of deli meat from Italy have recorded doubledigit growth: + 20.1% in quantity with over 4,000 tons and + 15.4% in value, for a total of almost 40 million EUR.