From July 5th to the 7th, for their first time, the Consortia will participate in the biggest Italian festival in Japan, “Italia, Amore mio!”. Created in 2016, for the 150th anniversary of the diplomatic relationships between Italy and Japan, the festival counts over 50,000 visitors per edition.
Annually held in Tokyo and other cities, the festival is organized by the Italian Chamber of Commerce and features exhibitions, shows, presentations and direct sale of products and food aiming at the promotion of Made in Italy. The 2019 edition celebrates romantic love, with the annual meeting of the two-star lovers Vega and Altair, as the Tanabata legend tells. Their encounter is made possible by the lifting of the Milky Way on the 7th day of the 7th month. Symbolically this encounter could represent a good luck sign for the new commercial engagement between Italy and Japan, made possible by the EU-Japan EPA that lifts many barriers on the import of crafted goods.
The Consortia will participate at the festival “Italia, Amore Mio!” in Tokyo, starting Friday July 5th, with a cocktail party at PCA Cardinal which will feature finger food and a mini concert by Emiliano Pepe e Chiara Galiazzo.
Saturday July 6th and Sunday the 7th, from 10am to 8pm there will be an Italian PDO and PGI deli meat stand in Akasaka Sacas where the public will taste the original Mortadella Bologna, Cacciatore Italiano, Zampone and Cotechino Modena. At the stand the audience will discover everything about the Arigat-EU project, the history, tradition and authenticity of the Italian products.